Fred Campaigne#GoodNewsForNature
A #sustainable forest industry has been created by #Veja a #French 🇫🇷 fashion company. Using Amazonian 🇧🇷 rubber to produce high-end shoes has now generated several manufacturing industries in Brazil and protected forest areas from cattle ranching. This profitable and sustainable business model has also attracted the interest of the young Brazilians‼️
#WinWinForNature
https://phys.org/news/2023-01-fashion-sneakers-propel-sustainable-rubber.html
Fashion sneakers propel sustainable rubber in Brazil Amazon
Rubber tapper Raimundo Mendes de Barros prepares to leave his home, surrounded by rainforest, for an errand in the Brazilian Amazon city of Xapuri. He slides his long, scarred, 77-year-old feet into a pair of sneakers made by Veja, a French brand.