Are folks really pressuring independent artists, authors, etc., not to promote their work here?

Do you also picket your local independent cafe and mom and pop stores? What happens if you succeed in shutting them down? That’s right, you end up with a McDonald’s in their place.

Please learn to separate capitalists from folks trying to survive under capitalism. Independent people trying to pay their rent isn’t advertising, it’s existing. What Coca-Cola does is advertising.

#fediverse ❤️ #indie

When in doubt, remember… as in comedy, so too in life: always punch up, never down.

#socialJustice

@aral Or give consideration to not "punching" at all.
@12thRITS @aral Eh, we should definitely punch up. There are people up there who definitely ought not be there, the pinnacle example being a certain Elongated Muskrat, though he's not alone among the despicable bourgeoisie.
@12thRITS @aral nah, punch up is good.
@harrym @12thRITS @aral agreed…if punching .. direct it up… …please ☺️
@aral Ok so please tell me what i should do when #elonmusk banned my #twitter account? 🤔 Should i make a new one or just fully move to #mastodon ?
@CryptoWhale @aral I moved here from Twitter and miss a few ‘friends’ but the morning reading of pure anger is gone, replaced by (mostly) logic and beautiful art.
@volcano @aral i think i will do the same…
@CryptoWhale @aral please find a server that welcomes crypto stuff.. and make sure where you are the mods are aware of your business... or create your own instance, it's not that hard. you can use activitypub plugin for wordpress.
@aral I've never heard about this, but honestly it wasn't until very recently that Mastodon became so active.
Why would people pressure creators not to promote here?
@drown I don’t know. “Capitalism something, something” from what I’ve seen. Entirely misplaced ire.

@aral @drown
Well said.

It's easy to forget the original motivation for a tenet and slip into dogma. I certainly have curated a hostility to intrusive advertisement that spills over to a dislike of self-promotion. I can empathize without excusing someone taking that mindset too far. We aren't post-scarcity yet, folks 😮‍💨

@drown @aral my guess is the historical trend of moneyed interests leading to worsening services for the sake of profit leads is a self feedback loop that many people are exhausted by (there was a point when yahoo didn’t have ads, when the internet didn’t do buisness, and when ads led to scorn online, the change away from this is seen as a negative)
@SofaKingHigh @aral No disagreement here, but at the same time it cannot be avoided. Monetary gains drive innovation/resources. Servers, bandwidth, and developers/admins are all costly.
@aral What? I never witnessed anyone do that here. On the contrary, instances like mastodon.art or mastodon.gamedev.place actively encourage artists to promote their work.
@lertsenem I saw a thread today and also some other folks commenting about it. Best to try and nip something like that in the bud before it poisons the culture of a place (both metaphorically and, given the subject matter, also rather literally).
@aral @lertsenem This. I feel like with the influx of new users we're getting a lot of pretend outrage. We don't need that here. Just enjoy your time here, or don't.
@aral @lertsenem yeah it’s actually in the rules for some instances. No excessive promotion. Which honestly would prevent a lot of users from migrating here. Many people I followed on twitter would regularly promote courses or content. Also, sometimes they’re literally businesses. That should be ok if we want to replace the bird site, but 🫥
@seanmclem @lertsenem @aral Therefore (in my opinion) it is important that here on the fediverse you clearly separate your commercial and private activity. That is, either (ideally) your own fediverse instance with your own domain or an account on instances that have a friendly policy for commercial activities done personally (like mastodon.art).

@aral Absolutely. I enjoy people promoting the stuff they build, it's a completely valid way to talk about their ideas. That's what building stuff is, how else will we discover them?

This place is not just about witty banter - that's fun, but it doesn't really show me what's out there.

I want people to build things and i want to know about it and engage with them.

Corporations doing bland advertisements though? Completely different thing, and i definitely don't like that.

@chrisg @aral where do you draw the line? A corporation is a collection of people. The accomplishments of large collaborative works aren't worthy of free speech?

OSS has such a good concept of "free" -- as in freedom -- and that is why it is so successful: it can be freely used in the real world. So strange for an OSS project to them reject that paradigm.

@Thoracius @chrisg @aral That's ridiculous. Corporations are about greed and hoarding resources to appease shareholders. People on the base level are kept desperate enough with low payments and lack of better employment to work there as the lesser of two evils.

Don't you dare equal THAT to an artisan selling craft to pay the rent.

Freeze peach truly is the preferred excuse of assholes ugh

@aral what’s the problem with big companies advertising here anyway? Assuming they open their own instances or donate to existing ones IMO it’s all good. They have same abilities to post their content just like celebrities and everyone else. If I don’t want to see it I can mute it. Or ban even.
@hey What’s wrong with having Nazis advertising here? If you ask the Nazis, nothing. If you ask those of us who want nothing to do with Nazis, everything. So too with big companies. This is a place that came about in reaction to the swamp of surveillance capitalism that Big Tech mired us in. So are they welcome here? No. Can they set up shop by creating their own servers? Sure. Will some of us do our best to protect this space from them for as long as we can? You bet your butt we will.

@aral
I don't like putting Nazis everywhere because it trivialises Holocaust and total collapse of Europe but ok.

IMO some big brands are more than welcome here. I'd prefer to reach them out here than to open Facebook if I need to communicate with them.

They can't buy traffic here so civil communication is a must-have, otherwise they will soon be forgotten.

Assuming, again, they pay for their instance. No indie maintainer should keep big accounts for free.

@hey Well, given how nearly every tech billionaire these days sounds like a mini Mussolini in the making and given the cushy transition from neoliberalism to nigh-on fascism we’ve seen in various so-called democracies this past decade, enabled in no small part by the infrastructure of authoritarianism constructed by Big Tech, I don’t think it’s a trivialising comparison. Think of it more as a warning to try and avoid repeating the past.

And yes, at the very least we shouldn’t subsidise them.

@aral @hey they already have ecoms off site. It wont work because no one will be buying. Its not just advertising, you have to engage and be of real value, a brand like that never can be.
@aral @hey With all due respect, I don't quite understand your comparison. Ad companies don't advertise for themselves mostly (Not an ideology as the provided example). They advertise for other small or large businesses.

That said, I'm on the same page with you that arguing with people who do advertise/promote their work here is not a good attitude, perhaps if I'm not interested in the topic I can mute or whatever.
@aral @hey But also moderation here is a tricky topic, what I don't want to end up with is a timeline filled with irrelevant, spammy boosts and advertisement/promotions with little to no control and moderation.

Till then, I'm fine and do support (boost?) the individuals who promote their work 👍
@hey Do you know the case of the XMPP protocol and Google Talk?
Or diaspora* and Google Plus?
The problem is that they always cartelize, seize for themselves, and then abandon, thus destroying.
@aral
@hey @aral because we’re all exposed to the big companies elsewhere. They have large advertising budgets and limitless venues to use for exposure.
Creators do not have those resources.
@hey @aral Big companies donating to fediverse instances for the right to advertising ? Are you joking ?

BTW what is this "big company that's super human friendly, social and definitely not evil" you are working for ? .
Thanks @aral, I am here for many reasons, but a modest one is sharing my process, progress, and works - which are for sale. This perhaps hints at how important a choice of initial server is - I decided a .art instance was too narrow for my interests. I hadn’t heard of a backlash against promotion but I guess it is how you go about it
@aral our instance opalstack.social is for brands and professionals. I have been talking a lot about it recently. My goal is to educate the brands to act like they should here. Be people and professionals first, and brands second. Network not sell Otherwise everyone will just block the server, there would be no point. No AI, no centralization based on ad monetization will level the playing field and only brands which give the community some value will be accepted. So that is my stance and goals.
@aral true, but also who does it? Also, where "here"? I think stuff like this deserves all-in call-out 🙂
@jonn @aral Let's not do that actually. That just breeds toxicity and won't help anything.

@Lutrulo @aral why?

1. Populating block lists is good
2. Just saying things is bad
3. Tolerance to intolerance is also bad

@aral This might be only my experience, but the most abusive, most corrupt businesses I know are small - only a couple of employees. Those employees don't have access to unions or effective protection from exploitation, and sometimes are personally gaslit or physically threatened by owners. Yes, there are great small businesses - but... that's far from uniform.
@aral Or it might be my Eastern European experience skewing my views...
@aral I’ve see a couple of these toots now and I don’t understand the position some people are taking. If they want creatives to thrive and engage here then they need to let indie artists and makers have space for others to be able to help them.
@aral there's this thing about collecting followers so you can show them your wares that just seems dishonest to me - making friends to sell stuff to? It's not really about capitalism, it's about relationships and whether they're real or not. Having said that, I have no problem with anyone else doing this, just me.
@aral @paranoiapen Except you cannot “collect” followers here. No one is required to follow or boost anything.
@aral I think it depends entirely on the rules of your server. The server I’m on is fine with promoting your work but that it shouldn’t be the majority of what you share

@aral as with everything it should be down to behavior and context.

My instance is okay with most folks as long as they aren't being spammy or begging.

I think they have some actual rules, but are loosely enforced, unless people are being a dick.

@aral From what I've seen, this is all on the back of one arsehole instance banning someone for trying to sell their art "because capitalism". Block the instance and move on, I suppose.
@aral the instance I am on doesn’t allow it because it’s set up as a social space. It’s wonderful that people may move to another instance that may encourage promotional posts if they wish. This, thankfully, is not a one size fits all network of networks ✌️

@aral

Quite frustrating that some people are arcing up about actual creative types wanting to make a living, and occasionally sharing ways their followers can support them.

Compare that to accounts here that harvest followers purely to grow an 'audience' that can be sold for influence. Or worse, accounts that steal other people's creative work (photos for example) to do their follower harvesting.

@aral people are coming here to self promote because it feels safer to do so than on twitter. They're more likely to be seen and heard here than drowned in all the excess noise and they don't have to fork over money to get their stuff promoted by an algorithm. Why people would be scared of that and want to stamp it down here is beyond me. That's really unfair and unwelcoming!

@aral

I agree with the message, but not with the ideology.

Capitalism is not the problem. *Corporativism* is. *Globalization* is.

Market forces are good. Profit-seeking as a way to collectively determine the best allocation of resources is good. Exchange of capital for labor and services is good.

What is bad is to have *corporations* with so much money/power and a faceless "executive board of directors" who deal with a production system that affects people on the other side of the world.

@aral

There are many small business owners who are doing a lot more than just "surviving under Capitalism". And this is something that independent artists and authors should *aspire* to, instead of being pushed to feel guilty about it.

The idea of "indie artists" is only possible because we live in a world that can produce so much wealth that we can actually afford to have people not working on something else. Only "Capitalism" could bring this. No other means of production managed that.

@aral

To wrap up: the idea that people are only selling things online to "survive" seems to me like an expression of victim-culture.

if people want to sell things online, great! A society where people can simply say "I've done this, and it can be yours in exchange of X" seems to me a lot healthier than one where people can only support themselves if they are deemed worth of pity and show *strict* compliance to some vague notion of "community values".

@raphael @aral

The initial use of the term “capitalism” in its modern sense is attributed to Louis Blanc in 1850 (“What I call ‘capitalism’ that is to say the appropriation of capital by some to the exclusion of others”) and Pierre-Joseph Proudhon in 1861 (“Economic and social regime in which capital, the source of income, does not generally belong to those who make it work through their labor”).[20]: 237  Karl Marx frequently referred to the “capital” and to the “capitalist mode of production” in Das Kapital (1867).[26][27] Marx did however not use the form capitalism, but instead used capital, capitalist and capitalist mode of production, which appear frequently.[27][28] Due to the word being coined by socialist critics of capitalism, economist and historian Robert Hessen stated that the term “capitalism” itself is a term of disparagement and a misnomer for economic individualism.[29] Bernard Harcourt agrees with the statement that the term is a misnomer, adding that it misleadingly suggests that there is such as a thing as “capital” that inherently functions in certain ways and is governed by stable economic laws of its own.[30]

> regime in which capital, the source of income, does not generally belong to those who make it work through their labor

> capital does not belong to those who labor

the term is primarily about who owns what and who calls the shots, not merely whether or not whoever it is that’s calling the shots should respond to feedback from market forces

Capitalism - Wikipedia

@apophis @aral

> capital does not belong to those who labor

That definition is a bit outdated, don't you think? Liberal professionals very much have access and get to keep capital. Small business owners still work on their business and still get to keep capital. Even workers of large Corporations (e.g, the car industry in the XX Century, tech in the XXI) still get to keep a sizable portion of the capital accumulated by the Corporation.

@raphael @aral

capitalism is corporations, you're confusing it with commerce.

@xjix @aral "commerce" has never been a term for a economic means of production. Maybe "Mercantilism" was such a thing, but that certainly involved a lot less of what people can do today.

In any case, this is arguing semantics. Farmers that is able to go to a bank to buy insurance for their crops or to finance the purchase of a tractor is very much a feature of Capitalism, it's still very desirable and that does *not* require large corporations to function properly.

@raphael @aral

the specifics do matter, but i don't think i'm going to keep talking to you about this.

@aral

It is a matter of balance. If an account is treated purely as an Etsy alternative, nobody is going to follow.

If they engage, their book signings and their attendance at markets will be noticed by a network of followers.

The Fediverse is not a marketplace but I would certainly buy things from those I follow. Setting up a 'shop' is going to rebound. Stop with the 'techniques'. Be yourself. Inform, illustrate. But go steady on 'promote'.

@aral everyone creative should be promoting their work here.
@aral Honestly, I had a great experience so far.
My account is by no means a business account (so I assume people who follow me don't necessarily want to see me advertising) but even with this in mind when I posted a Christmas product I launched on Etsy a couple of weeks ago, many people boosted it. I got some nice feedback as well. (1/2)
@aral And meanwhile, posting on my business Instagram, where people are following me particularly to see my Etsy updates, where I try much harder to please the algorithm, where I spend much more time to make high quality advertising content and so on, I got much less engagement then here.
Mastodon feels like a nice small community of people trying to help eachother as much as they can. (2/2)