The New York Times, Washington Post, Wall Street Journal, CNN and Associated Press have all posted guides to using Mastodon, which in turn have been syndicated by numerous local news outlets. That matters. We're rapidly approaching a situation where the media will refer to things happening "on Mastodon" the way they referred to Twitter in, say, 2013.
It would also help much if all major media would include Mastodon as a direct link of choice along side the Facebook and Twitter options. Now, my big communities I follow on Twitter are tied to Major League Baseball and the National Weather Service. They need to get the heck on over here.
@BaseballYodaWX #NFL and #NHL need to start posting on #Mastodon, too. I really miss the #NFL, #Steelers, and #Pens updates from Twitter.