@BrentToderian yes!

I often wonder if messaging like this preaches to the choir. The same folks who mask, recycle, or otherwise think to protect others will follow suit. They probably knew something like this already. A few more will say, "that's nice, but it just doesn't work for me." And a very large number of folks are, for whatever reason, actively hostile.

How do we make the better choice the desired choice for more people?

@BrentToderian Alas it’s difficult to explain to and convince people on the numerous ways that cars and fossil energy are subsidised.

I can think of a fair few but is there a nice source that lists all the subsidies? - especially the larger more subtle ones like how our governments effectively absolve businesses of the ecological liability of their fossil enterprises.

@BrentToderian the Problem is that the costs don't get properly passed through.

In fact, I'd argue that even $10/gal or €2,50/l is too cheap as a cost offset.

@BrentToderian Phrased another way, if gas was 10x the price, how many people would choose not to drive.

The problem with this proposal is that many of the costs of driving are a sunk cost (for society...not just for the driver), for example, spreading out of destinations makes things expensive for everyone, but if an individual stops driving there is no decrease in that spread.

@BrentToderian There's so much text on the image but no image description. May I ask why?

That doesn't seem very accessible for a post that is advocating for caring about other people.

@BrentToderian This reads like a political statement written for a general audience, but as someone who is decidedly not a transit expert, I can't make heads or tails of it. What do those numbers actually _mean_?

(Or is it really meant mainly for people with lots of background knowledge?)

@BrentToderian

Great diagram!

Now I feel even better about walking this morning instead of driving.

@BrentToderian I don't like this kind of infographic. There's a disclaimer, but without linking to methodology it's too easy for contrarians to claim it's simply made up.

The disclaimer hints that it's uncertain; the system is too complex to assign a reliable dollar value. But it's possible to isolate specific costs.

It would be more meaningful to cite a few significant definable costs, then show their combined impact, rather than provide decimal-precise numbers with no methodology.