Both #Google and #Apple will soon be facing an uncomfortable and crucial inflection point, brought about by Elon's #Twitter.

The terms of service for both firms' mobile app stores prohibit hate speech and a variety of other kinds of toxic speech that are rapidly becoming the norm on Twitter under Musk, and that (judging from his continuing statements) could soon become the majority of posts on the platform.

While it is arguable how well both Apple and Google have handled apps up to now that catered to the far right end of the political spectrum from day one, Twitter is a different case, since it has had (at least up to now) a much broader spectrum of users who by and large are not as tolerant of the kinds of speech on which most users of those other platforms thrive. The same can be said of most advertisers, many of whom have already paused their Twitter ad buys out of concerns regarding Musk's behavior and actions. Yet another factor is EU regulations that specifically prohibit much of the kinds of speech that Musk is now gleefully inviting back onto the platform.

The situation is complicated by many firms and municipalities using Twitter for important announcements, but as Twitter skews toward catering to fascism these entities would be wise to plan for other communications channels as soon as possible.

More imminently, it is likely that both Google and Apple, along with various of Twitter's infrastructure providers (some of whom, reportedly, haven't been paid for bills that preceded Elon's coronation), will be under pressure to reassess their participation in an increasingly toxic Twitter ecosystem. In the cases of Apple and Google, the calls for them to enforce their Terms of Service as written can only be ignored at the firms' own peril over time.

This will be an ethical test on a grand scale. We will all be watching. -L