There is no need to move data. Data latency is minimised. Data can be transformed and analysed within a single platform.
Let me know what you know about Zero-ETL
Why ETL-Zero? Understanding the shift in Data Integration“ by Sarah Lea on Medium: https://medium.com/towards-data-science/why-etl-zero-understanding-the-shift-in-data-integration-as-a-beginner-d0cefa244154
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