Competition among corporate groups in Japan is intensifying further as they strive to expand their economic influence through shared reward points that are usable across industries and companies.
https://www.japantimes.co.jp/business/2024/08/26/companies/japan-firms-point-reward-economic-bloc/ #business #companies #vpoint #creditcards #sumitomomitsui #nttdocomo #rakuten
New V Point spurs corporate economic bloc race in Japan
Competition among corporate groups in Japan is intensifying further as they strive to expand their economic influence through shared reward points.
The Japan TimesThe new "V Point" reward point program was launched in Japan Monday through the merger of Culture Convenience Club's T-Point program and Sumitomo Mitsui Financial Group's existing V Point program.
https://www.japantimes.co.jp/business/2024/04/23/companies/japan-v-point-program-launch/ #business #companies #vpoint #cultureconvenienceclub #smfg #creditcards
New 'V Point' program launched after merger
The combined number of subscribers to the two former programs was 154 million, the largest in Japan.
The Japan Times