FYI: Acast runs first video ads on Apple Podcasts with State Farm and T-Mobile: Acast today launched the first integrated video ad campaigns on Apple Podcasts, with State Farm and T-Mobile as the lead brands using Apple HLS technology. https://ppc.land/acast-runs-first-video-ads-on-apple-podcasts-with-state-farm-and-t-mobile/ #Acast #ApplePodcasts #VideoAds #StateFarm #TMobile

ICYMI: Acast runs first video ads on Apple Podcasts with State Farm and T-Mobile: Acast today launched the first integrated video ad campaigns on Apple Podcasts, with State Farm and T-Mobile as the lead brands using Apple HLS technology. https://ppc.land/acast-runs-first-video-ads-on-apple-podcasts-with-state-farm-and-t-mobile/ #Acast #ApplePodcasts #VideoAds #StateFarm #TMobile

Acast runs first video ads on Apple Podcasts with State Farm and T-Mobile: Acast today launched the first integrated video ad campaigns on Apple Podcasts, with State Farm and T-Mobile as the lead brands using Apple HLS technology. https://ppc.land/acast-runs-first-video-ads-on-apple-podcasts-with-state-farm-and-t-mobile/ #Acast #ApplePodcasts #VideoAds #PodcastMarketing #StateFarm

FYI: US digital ad revenue hits $294.6B in 2025 - social and video lead the surge: IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost. https://ppc.land/us-digital-ad-revenue-hits-294-6b-in-2025-social-and-video-lead-the-surge/ #DigitalMarketing #AdRevenue #SocialMedia #VideoAds #ProgrammaticAdvertising

US digital ad revenue hits $294.6B in 2025 - social and video lead the surge: IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost. https://ppc.land/us-digital-ad-revenue-hits-294-6b-in-2025-social-and-video-lead-the-surge/ #DigitalAdvertising #AdRevenue #SocialMediaMarketing #ProgrammaticAdvertising #VideoAds

ICYMI: CTV's dirty secret: ads keep running when the TV is off: The HDMI-CEC protocol can detect whether a screen is powered on, but the advertising industry has largely ignored it. The result: over one-third of CTV impressions deliver into the void, costing advertisers an estimated $1 billion a year. https://ppc.land/ctvs-dirty-secret-ads-keep-running-when-the-tv-is-off/ #CTV #Advertising #DigitalMarketing #VideoAds #MarketingStrategy

Google's AI voice-over is coming to your Performance Max videos - opt out by March 20: Google is adding AI-generated voice-over to Performance Max video ads using advertiser headlines and descriptions, with an opt-out deadline of March 20, 2026. https://ppc.land/googles-ai-voice-over-is-coming-to-your-performance-max-videos-opt-out-by-march-20/ #GoogleAI #VoiceOver #PerformanceMax #DigitalMarketing #VideoAds

Roblox's ad platform hits 90%+ completion rates as age checks unlock adult audience data: Gaming platform's rewarded video ads deliver 95% viewability across 1,000+ brands while mandatory age verification reveals 27% of users are adults - unlocking mass market advertising potential. https://ppc.land/robloxs-ad-platform-hits-90-completion-rates-as-age-checks-unlock-adult-audience-data/ #Roblox #GamingAds #DigitalMarketing #VideoAds #AdTech

Microsoft kills free Prebid Cache publishers rely on for video ads: Microsoft deprecates public Prebid Cache on April 30, 2026, affecting 60% of configured endpoints as publishers scramble for alternatives to maintain video delivery. https://ppc.land/microsoft-kills-free-prebid-cache-publishers-rely-on-for-video-ads/ #Microsoft #PrebidCache #VideoAds #DigitalAdvertising #AdTech