Automattic acquired Texts.com for $50 million, signaling its entrance into private messaging, aiming to challenge closed ecosystems like Apple's iMessage. Texts.com merges iPhone chats across various messaging services to promote openness and interoperability.
CEO Matt Mullenweg highlighted the shift from closed mobile platforms to a more open web, indicating Texts.com's alignment with this trend. The app offers end-to-end encryption, operates solely on users' devices, and anticipates a favorable regulatory environment favoring openness.
For Texts.com's founder Kishan Bagaria, the app originated from personal frustration with multiple messaging apps. Initially not seeking acquisition, Bagaria chose Automattic for shared values and vision.
In the future, Texts.com might explore a freemium model, shifting from its current subscription-based structure.
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