Claire SegijnJan 11, 2023

Honored that two of my articles have been selected as the *most influential* #advertising articles of 2021✨

Ad sequence and #privacy concerns in #syncedadvertising, Journal of Advertising with Voorveld & Vakeel.
Read here: https://doi.org/10.1080/00913367.2020.1870586

#eyetracking study to #socialmedia ads, Journal of Interactive Advertising that I co-authored with Masłowska & Ohme.
Read here: https://doi.org/10.1080/15252019.2021.1997675

Full list of most influential articles can be found here: https://www.tandfonline.com/journals/ujoa20/collections/AAA-Most-Influential-Articles-2021

The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects

Synced advertising is a relatively new strategy in which ads are personalized based on concurrent media usage. The aim of this study was to explore whether the sequence in which TV commercials and ...

Taylor & Francis
Claire SegijnOct 31, 2022

Hi🙋‍♀️ I am an Associate Professor at University of Minnesota & Mithun Program Fellow in #Advertising and new here #twittermigration.

My research focuses on the intended and unintended effects of using multiple #media simultaneously ( #multiscreening and synced advertising). I study how media #multitasking affects information processing and advertising effectiveness, as well as #privacy concerns and ethical ramifications of #syncedadvertising and other forms of corporate #surveillance.