Hi🙋‍♀️ I am an Associate Professor at University of Minnesota & Mithun Program Fellow in #Advertising and new here #twittermigration.

My research focuses on the intended and unintended effects of using multiple #media simultaneously ( #multiscreening and synced advertising). I study how media #multitasking affects information processing and advertising effectiveness, as well as #privacy concerns and ethical ramifications of #syncedadvertising and other forms of corporate #surveillance.