uber:
https://starthouse.xyz/uber - problem: they don't label it problem, they write, "cabs in 2008". Two slides, essentially they say: digital hail reduces dead time, and we break the taxi monopoly. Looks good.
- concept: they go into detail about this. wall of text but much more readable. they list the core differentiators between ubercab and taxis. essentially it's chauffer service the app at this stage. taxis for nyc software engineers.
- demo: they post their app as it looks on phones (e.g. bb running the app, a screenshot). Write about the features e.g. gmaps integration
- use cases: typical taxi use cases
- benefits: they list the advantages uber has over taxis
- tech: they talk about some sort of intelligent scheduling. It seems to be a luxury car service except it's an app except it's cheaper at this point. they can do for example demand forecasting.
- market: Very interesting slide. Total taxi revenue was 4.2B but it was highly fragmented. Seven US cities make up 50% of the taxi market.
- potential: market leader is 1B. Perhaps. but top four together is only 1B. but yeah best-case.
- optimizations: they talk again about their tech, I understand that uber has a strong CFO and dev team at this point
- marketing ideas: they pitch a few ideas like invite-only and branding strategies
- location-based services: they pitch the idea of using the cars to deliver packages during downtime
- progress to date: lmao "reserved domain name, filed LLC" but then whoa "15 clients" okay that's on another level, are those the guys on the team?
Notes: This uber looks very different from where it is today, but, you can understand why. The very core of it remains: that taxi plates are overpriced compared to what taxi drivers are willing to be paid, and that customers want premium call-service quality. It reads like a VERY early pitch deck: they are talking about how they reserved a domain name. There is a lot more tech in this paper, talk about optimization, etc. If having optimization is how you break in then it's a bad advantage imho. But, it's very interesting they talk about their potential market and break it down according to how fragmented it is. For sure I can understand that if the top four are less than 22% of the market that the industry is fragmented, and so brings an opportunity for strong branding. They didn't have a revenue model like airbnb did, but instead an optimistic/realistic/worst case model. They didn't write how much they are asking to raise specifically, instead: "raise a few million". Key notes IMO are that they write heavily about optimizations, devoting 1/8 of their cards to them, and that they have specific niche: professionals in certain cities. Instead of writing Problem/Solution/Market they write more targeted titles.
#starthouse #pitchdeck #uber