Small agencies are good at some things & #bigagencies are good at some things. But big agencies are not good at the things #smallagencies are, no matter how many of them they buy. http://www.martinbihl.com/business-thinking/small-is-the-new-big-agency-mergers #marketing #advertising

Small agencies are good at some things & #bigagencies are good at some things. But big agencies are not good at the things #smallagencies are, no matter how many of them they buy. http://www.martinbihl.com/business-thinking/small-is-the-new-big-agency-mergers #marketing #advertising

Maybe the best thing about all of these #advertising #agency #mergers is that they help us re-think what we’re actually trying to do. Small is the new big: thoughts on agency mergers: www.martinbihl.com/business-thinking/small-is-the-new-big-agency-mergers #marketing #smallagencies #bigagencies

Maybe the best thing about all of these #advertising #agency #mergers is that they help us re-think what we’re actually trying to do. Small is the new big: thoughts on agency mergers: www.martinbihl.com/business-thinking/small-is-the-new-big-agency-mergers #marketing #smallagencies #bigagencies

Anyone with a historical perspective of #advertising knows that agency consolidation is nothing new. That doesn’t mean it’s good, of course, it just means it’s not new: www.martinbihl.com/business-thinking/small-is-the-new-big-agency-mergers #marketing #smallagencies #bigagencies

Anyone with a historical perspective of #advertising knows that agency consolidation is nothing new. That doesn’t mean it’s good, of course, it just means it’s not new: www.martinbihl.com/business-thinking/small-is-the-new-big-agency-mergers #marketing #smallagencies #bigagencies

In America, bigger is always better. Except when it’s not. Small is the new big: thoughts on agency mergers: https://www.martinbihl.com/business-thinking/small-is-the-new-big-agency-mergers #marketing #smallagencies #bigagencies

Anyone with a historical perspective of #advertising knows that agency consolidation is nothing new. That doesn’t mean it’s good, of course, it just means its not new. Small is the new big: thoughts on agency mergers: https://www.martinbihl.com/business-thinking/small-is-the-new-big-agency-mergers #marketing #smallagencies #bigagencies

Big agencies think I’m anti-big agency. Small agencies think I’m anti-small agency. Actually, I’m just pro-#advertising. No wonder no one’s happy. Small is the new big: thoughts on agency mergers: www.martinbihl.com/business-thinking/small-is-the-new-big-agency-mergers #marketing #smallagencies #bigagencies

I’m not sure if I’m ahead of the curve or wildly off base. Only time will tell. And of course, the internet. Small is the new big: thoughts on agency mergers: www.martinbihl.com/business-thinking/small-is-the-new-big-agency-mergers #marketing #smallagencies #bigagencies #advertising