I've learned to take the word "forever" as a suggestion rather than a promise when it comes to software licenses, and obviously I can't tell the future; I just had a really bad feeling when I found out that Canva purchased Serif and as a result, Serif Affinity. But with all that said... if this new Affinity is built on the same bones as the old Affinity, and it is indeed free for "forever", this is quite a bold move. My apologies to everyone involved for my immediate skepticism; I literally just found out about this like 5 minutes ago, but hey... companies don't acquire other companies for warm feelings.
Obviously the business move here is to leverage the near universal disdain for Adobe, and the appetite for a truly viable alternative (that doesn't run in the fucking browser) to Adobe's suite of apps (that they've spent the past decade making progressively worse than they've ever been; I actually hate working in Photoshop these days, which 14 year old me could never have imagined), to convince those in the position to choose (freelancers for example) to make the switch, some of whom will likely pay for cloud features (and AI, because of course). And I'm sure they're also hoping to capture some budding young designers who aren't holding onto years/decades of Adobe muscle memory, which could be a big deal in the future if the response to this new Affinity (again, I really do hope it's got the bones of Affinity 2, as opposed to Canva or Figma (blech), because Serif had something really great on their hands) is anywhere near what they're hoping it is. I only wish they had any interest in a Linux release at any point in time, but hey, baby steps lol.
Any designers have any feelings? I haven't really taken a deep dive yet, but I'm definitely going to download a copy on a Win10 install to see what's what.