Not so much a consolidation this time.

Ziff Davis is buying CNET for just $100 million

https://www.theverge.com/2024/8/6/24214374/cnet-zeff-davis-acquisition-digital-media-100-million

#ZiffDavis #CNET #RedVentures #News #Tech

Ziff Davis is buying CNET for just $100 million

Red Ventures is selling CNET to Ziff Davis, the digital media and internet company that owns other notable tech publications like Mashable, IGN, and Lifehacker.

The Verge

Private equity firms buy up established brands, spew out comtent (sometimes AI-generated noise), flood forums, and game Google to destroy independent research: https://housefresh.com/david-vs-digital-goliaths/

#housefresh #reddit #popularscience #popsci #comtent #giselenavarro #dannyashton #redventures #dotdashmeredith #popsci #rollingstone #rs #buzzfeed #realsimple #google

How Google is killing independent sites like ours - HouseFresh

And why you shouldn’t trust product reviews from big media publishers ranking at the top of Google.

HouseFresh

Clearly time to cross CNET off the list of reliable tech news and review sources!

“Under Red Ventures, former #CNET employees say the venerated publication’s focus increasingly became winning #Google searches by prioritizing SEO. On these highly trafficked articles, the company crams in lucrative affiliate marketing ads for things like loans or credit cards, cashing in every time a reader signs up.”

#privateequity #redventures
https://bit.ly/3moOfHa

CNET is doing big layoffs just weeks after AI-generated stories came to light

Red Ventures is laying off members of CNET, as the parent company focuses on AI writing and stories optimized for search engines.

The Verge
#CNET owners #RedVentures decided to destroy CNET by having #AI write articles that took longer to fix than #human-written articles.
Also, the AI could never work out that #plagarism was bad.
https://www.techdirt.com/2023/02/08/cnet-insiders-say-tech-outlet-softened-coverage-to-please-advertisers/
CNET Insiders Say Tech Outlet Softened Coverage To Please Advertisers

It hasn’t been a great few weeks for CNET. If you hadn’t seen, the company was busted using AI to generate dozens of stories without informing readers or the public. Despite newfound hy…

Techdirt