@zensaiyuki That is, the dynamic is principally about #power rather than strictly #econmics or #profitMaximisation. And whilst at least in theory, an economic pie can be growing and _not_ zero-sum, that is, it's based on #cardinality, power is based on rank and *is* zero-sum, it's based on #ordinality: where you fall within a pecking order.

No matter how big the set, there's only one number-one spot.

(This is a flaw of all rank / popularity-based systems.)

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