Consumers in China are increasingly turning to homegrown labels over LVMH and Gucci as the economy cools, embracing the message that modern luxury can be proudly Chinese. https://www.japantimes.co.jp/business/2025/11/17/markets/china-local-luxury-lvmh-gucci/?utm_medium=Social&utm_source=mastodon #business #markets #luxurygoods #china #lvmh #gucci #fashion #louisvuitton #kering #burberry #rolex #chanel #songmont #maogeping #laopugold
Why Chinese shoppers are choosing local luxury over LVMH and Gucci

Economics aside, homegrown labels in China are also touting the message that modern luxury can be proudly Chinese.

The Japan Times