Burberry’s £2,000 Cotswolds handbag hits ‘a sweet spot’ with Americans

American zeal for ‘the Hamptons of England’ has rubbed off on sales with luxury British fashion house back to a full-year profit

The Guardian

US Top News and Analysis | Burberry says turnaround on track as Americas and China fuel strong growth 

AI generated summary, Read the full article for complete information.

Burberry announced that its fiscal year marked a “meaningful inflection point,” reporting a 2 % increase in comparable sales driven by a 10 % growth surge in both the Americas and China during the quarter ended March. Full‑year revenue held steady at £2.4 billion, while adjusted operating profit rose sharply to £160 million from £26 million a year earlier, reflecting successful cost‑saving measures and a strong fourth‑quarter performance in Greater China and the Americas. CEO Joshua Schulman said the turnaround strategy is working and that the company remains mindful of geopolitical and macro‑economic uncertainties, but expects continued progress toward its financial goals through 2027. Burberry’s shares slipped 5 % in early London trading despite the positive results.

Read more: https://www.cnbc.com/2026/05/14/burberry-stock-brby-earnings-fy-turnaround-americas-china-sales-growth.html

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W KOREA × Burberry, May 2026 — A Kpoppie Magazine Cover Story

Kpop News Hub
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