Customers waited for hours at a store in Chiba Prefecture to purchase rice from Japan's stockpile at a considerable discount, amid sky-high retail prices for the staple grain.
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Japanese customers brave the rain to line up for cheap, stockpiled rice
Lines formed in the early hours of Saturday morning at an outlet in Chiba Prefecture as people clamored to purchase 5 kilogram bags of rice for ¥2,000.
The Japan Times
Companies rush to high-end rice cookers as consumer tastes change
Appliance-makers are working with rice growers to boost demand, as well as debuting products that focus on flavor and features.
The Japan Times