Some managers think their job is to have the answers. It isn't. The job is to grow the people who'll find better answers than you would, and that means handing them things they're not quite ready for and being willing to watch a few drop. New post.
#Fieldcraft
http://branici.ro/2026/06/03/the-ones-who-reach/?utm_source=mastodon&utm_medium=jetpack_social
People's decisions are like an onion. Preference is just one layer. Market research tells you what your customer thinks they want. Behavioural data tells you what they actually do. Context tells you why. None of them alone is enough.
#Fieldcraft
I've worked in three industries in my career. Different products, different customers, different competitive dynamics. But a pattern I kept recognising, sometimes clearly, sometimes only in hindsight. Needs don't change. Behaviour does. #Fieldcraft
"Everyone has a plan until they get punched in the mouth." — Mike Tyson, describing your marketing strategy meeting without knowing it.
#fieldcraft
We say “lead by example” but never specify which one: the slide about commitment, or the inbox cleared at 23:48 with cold pizza on the keyboard? #fieldcraft
Most career anxiety comes from using a ladder to navigate a map.
#fieldcraft
Florin B 🏖️
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