Apple’s AI moment arrives
Here the pitch is less about innovation than it is convenience.
Apple might be late to AI party. But as usual, it comes with its own re-framing of the problem and solution.
Apple isn't look into AI with academic lens - what all AI can do. Rather, in its typical style, Apple is looking into AI with business lens - what problems can AI solve for its customers. I believe that is the correct way to benefit from AI.
Apple Intelligence promises to do the work directly on your device and route the resulting data around the operating system for you.
As usual, Apple is going for a vertical integration of AI rather than using AI as a product that sits on top of its OS. Apple is integrating AI deep into its OS, so sharing AI produced artifacts are as easy as copying and pasting text.
Apple can pull from your email, your message, your contacts, and countless other surfaces throughout the operating system, and — in theory — can draw from them to help you more easily navigate the world.
Apple's AI will be lot more personalized than its competitors. Today, you need to type into a box a lot to set the context. Not so with Apple OS. It already knows you well in a privacy-protected manner.
an employee asked Siri “how long will it take to get to the restaurant” and the OS figured out the answer by consulting email, text messages, and maps to derive the answer
Will apps hide into the background and AI will be the only interface between a phone and the user?
from: https://www.platformer.news/wwdc-2024-apple-intelligence-openai/
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