New route announced for Swansea Christmas Parade

The parade begins at 5pm at the Guildhall, where Santa will illuminate the building with a red glow before a fireworks display signals the start of the evening.

Parade route through the city

From the Guildhall, the parade will travel down St Helen’s Road, along the Kingsway, College Street, Castle Street and Caer Street, before finishing on Princess Way.

More than 40 community groups, colourful floats and beloved characters from fairytales and comic books – including Cinderella and Rapunzel – will join the procession. Santa and Mrs Claus will wave from their magical sleigh as the parade makes its way through the city.

Entertainment and lights switch‑on

Live entertainment will take place on two stages: one at the Guildhall and the traditional stage outside the Dragon Hotel, where a new Christmas tree will stand. Santa will ceremoniously switch on Swansea’s Christmas lights before another fireworks display lights up the night sky.

Professional entertainers, fairytale characters and superheroes will be on hand to keep children and adults entertained throughout the evening.

Council leader welcomes new route

Cllr Rob Stewart, Leader of Swansea Council, said:

“The Swansea Christmas Parade is one of the city’s most cherished events – a chance for our communities to come together and celebrate the start of the festive season.

This year’s new route brings exciting opportunities to experience the magic from fresh perspectives and it promises to be a truly unforgettable evening.”

He added that the parade is the perfect opportunity to start Christmas celebrations, alongside visits to Waterfront Winterland with its ice rink and alpine bar, and the Victorian Christmas Market offering artisan gifts and festive treats.

Cllr Stewart said the parade rounds off another strong year of council‑delivered events, including the Wales Airshow, IRONMAN, Swansea Arts Weekend and Croeso.

#CaerStreet #CastleStreet #ChristmasLightSwitchOn #ChristmasLights #ChristmasParade #CollegeStreet #FatherChristmas #Guildhall #Kingsway #PrincessWay #Santa #SantaClaus #StHelensRoad #Swansea #SwanseaChristmasParade #SwanseaCouncil

Emergency services have been called to an ‘incident’ on College Street after fire broke out above a nail salon in the town centre.

Police have asked people to avoid the area while firefighters tackle the blaze, with the road closed indefinitely.

A Dyfed-Powys Police spokesperson said:

“Emergency services are dealing with an incident on College Street Ammanford, close to the square.

“Please avoid the area and find alternative routes for your journey.

“Thank you.”

A statement from Sophia Nails Ammanford said:

“Fire at the flat of our shop.

“We have to close the shop today. Please contact with us to reschedule appointment. So sorry for this inconvenience. Thanks so much for always support us.”

https://swanseabaynews.com/2024/08/31/disruption-as-firefighters-tackle-blaze-in-town-centre-ammanford-flat/

#Ammanford #CollegeStreet #DyfedPowysPolice #fire #SophiaNails

Two ice cream carts alongside the statue of Thomas Moore on the corner of College and Westmoreland Streets, Dublin, Ireland. c1910. The National Library of Ireland. No known copyright restrictions.

#CollegeStreet #WestmorelandStreet #Dublin #Ireland #20thCentury