"Illinois Governor JB Pritzker should not work as a populist messenger. He’s worth billions, owns private jets, and comes from one of America's wealthiest families. 
Sounds like someone else we know!
Like a mirror version of Trump, he also seems to at times possess a preternatural ability to summon the worldview of his party’s base.
However: While Trump personifies Lakoff’s strict father model by rigorously reminding you of who the “daddy” is, the governor of Illinois often embodies the empathy of a Nurturant Parent who takes care of his people."
Pre-emptive framing
Breaking the 4th wall
