Online Marketing Strategy ⌘Jul 31, 2025
#Sprite is launching a new #globalcampaign, “Hurts Real Good”, targeting #GenZ’s love for #spicyfood. The campaign, which includes partnerships with McDonald’s, Buldak Fried Noodles, and Takis, aims to amplify #boldflavours rather than extinguish them. https://www.marketingdive.com/news/sprite-leans-into-gen-zs-love-for-spicy-flavors-with-global-campaign/752672/?eicker.marketing #performance #marketing #analytics
Sprite leans into Gen Z’s love for spicy flavors with global campaign

Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

Marketing Dive