Show threadearthlingMay 24

Why did a pair of Japanese Yubari King melons just fetch a record 5.8m yen (£27,000)? It’s not a meal; it’s corporate PR theater.

Wholesale buyers pay crazy prices at the season's first auction for instant national news coverage. In Japan, flawless fruit is a luxury status symbol given as a high-respect gift. These melons are grown with obsessive care: one fruit per vine, daily manual massages with cotton gloves, and tiny sun-hats to prevent blemishes.

#Japan
#Yubari
#melons
#PR

earthlingMay 24

Sapporo, Japan
Koichi Okubo, whose two Yubari melons won the season’s first auction, fetching a record price of 5.8m million yen (£27,000).

#photography
#Japan
#Yubari
#melons

The Japan TimesMay 22
A box of two Yubari melons fetched a record ¥5.8 million at this season's first auction held in Sapporo on Friday. https://www.japantimes.co.jp/business/2026/05/22/hokkaido-yubari-melon-auction/?utm_medium=Social&utm_source=mastodon #business #hokkaido #sapporo #yubari
Yubari melons fetch record ¥5.8 million at first auction of season

The melons will go on display at Keio Store's Sakuragaoka supermarket in western Tokyo before tasting events begin next week.

The Japan Times
Hokkaido Market ☑️Nov 17, 2024
Yubari Sawada Coffee Roaster
紅葉山２３６－１３, Yubari-shi, Hokkaido, Japan, 068-0755 I think take out coffee is not available at this moment. Visit for great coffee beans. Nice owner, check out all the cool music themed decor, many albums on the walls. #Hokkaido #Yubari #夕張市
Millie🍈Jun 5, 2023
Starting this account with the build that is most special to me, the MG Melon Ball. Based off of the melons that come from my favorite town in Japan, Yubari. #gunpla #gundam #yubari #japan #model #plamo