https://www.crikey.com.au/2025/04/15/2025-election-party-machinery-squashes-independent-campaigns/
QUOTE BEGINS
In 2022, independent Jo Dyer unsuccessfully contested the seat of Boothby. A member of her team explains just how heavily the odds are stacked against grassroots campaigns.
Running an independent campaign for federal office is terribly hard. They need $100,000 to get the foundations in place, create a full campaign team out of nothing, find hundreds of volunteers, and as many people with election experience as possible. Every volunteer has to letterbox, attend rallies and functions, morning, noon and night. They have to be willing to openly canvass for their political preference.
I didn’t know any of that when I volunteered to help Jo Dyer in Boothby (SA) in 2022.After my spirit was broken in that campaign, I thought I’d never get engaged in politics ever again.
I was wrong.
2022: Harsh realities
We had a team of about a dozen people working on the foundations of Dyer’s 2022 campaign: getting websites set up and phones connected, registering with the electoral authorities, building media contact lists. And we started letterboxing as soon as we could get the pamphlets printed.
Dyer was up against the ALP’s Louise Miller-Frost and Liberal candidate Rachel Swift. They were all seeking to replace sitting member, Liberal Nicolle Flint, who’d resigned saying politics was too personal.
On one hot, dusty day I went to Plympton to letterbox (hoping to hit 1,000 homes). The letterboxes were full of material. Flint had used her parliamentary allowance to create a final “newsletter” to the constituents, despite not running for reelection. The party machine had clicked into gear, producing a multi-page newsletter paid for by the taxpayer.
With letterboxes already stuffed, I had to force our little flyers into the slot.
It was physically exhausting, and as the day wore on and I got further behind schedule, I became mentally deflated. How was our cottage campaign supposed to compete?
Later that day, I accompanied Jo to a public event at a bowls club in Glenelg.
A woman in a Liberal t-shirt was protesting about transgender rights, and the team from the Liberal Party showed no embarrassment. I filmed the woman.
No-one at the event asked candidates about transgender rights. Most were elderly and worried about their pensions.
As I was leaving, a snappily dressed chap asked me what I planned to do with the video. What interest did he have in it? “I am a policy adviser for Penny Wong, I’m running Louise’s campaign.”
That hit me like a clenched fist to the jaw. A full-time staff member from Wong’s office was running a Labor candidate’s campaign. More party machinery.
Just then it seemed to me the forces marshalled against Jo were overwhelming.
I went home delighted with Jo’s performance in public, but wondering how anything we did would make a difference. I told her about the video and she made it clear we’d never release it: “The transgender community doesn’t need this bullshit”. A few nights later, at a candidates’ forum in Mitcham, the same chap asked me about the video. I explained Jo didn’t want it released. “Give it to me, we’ll release it and no-one will know,” he said.
In the end Jo received 7,700 first preference votes — about the margin that Swift lost to Millar-Frost. We consoled ourselves that we’d done valuable work in keeping Scott Morrison from winning reelection.
I felt I had run my last campaign race, but I did doorknock for the Yes vote during the Voice to Parliament referendum. The campaign in my area was run by full-time ALP staff who showed me how NationBuilder [a database management software] works. I was flabbergasted by the detail we could collect and save.
We lost, badly. The meanness of spirit against Indigenous peoples was devastating.
I was done.
2025: This could be our last chance
Earlier this year, when Labor’s Don “The Godfather” Farrell colluded with Peter Dutton to create new legislation that will make it nearly impossible for independents to run in future elections, I started to feel the need to get back in the ring — no matter the size of the opponent. Does anyone care about grassroots democracy anymore?
Candidates from the most prominent parties — ALP, Liberals, the Nationals and Greens — don’t have to spend hours drawing letterbox maps, or beg for corflutes to be erected, or decide which areas of an electorate are a campaigning priority. It’s all in a file on some software like NationBuilder, ready to be dragged out each election. They know names, addresses, religious preferences and which people will vote by mail. They practically know how you think and vote.
The parties know their budgets before they start campaigning, and can book out billboard sites months ahead. But the independents start from scratch.
I’ve dusted myself off and am volunteering again in 2025 for Dr Verity Cooper in marginal (0.5%) Sturt, South Australia.
This time around, the letterboxes contain an “annual report” from Liberal incumbent James Stevens. A frisson of outrage ran through our campaign office when we got wind of an (unconfirmed) rumour that Labor has printed 6,000 corflutes, and the Libs 100,000. Verity can afford about 400 — good luck trying to find them in the lead-up to polling day.
Unlike Jo’s 2022 run, Verity has financial support from Climate 200 for this campaign, although it’s only enough to put the campaign into action. We must fundraise relentlessly to be able to truly compete.
So I donate a bit harder, walk a bit faster, attend more trivia and film nights. The deck is stacked against us, but we’re in the game — and it might be the last hand.
QUOTE ENDS
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