UX + Copywriting: Why User Experience Is a Copywriter’s Secret Weapon

businesses are waking up to the fact that great copywriting isn’t just about clever taglines or persuasive calls-to-action—it’s about experience. User experience (UX), to be specific.

CIOLook Media

People building apps and web services: I feel like we need to talk about two-factor authentication terminology.

Here are some of the things I always think and then realized I've never written down. 🧵

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This is common in customer-facing language for companies (don't admit fault, turn things into a positive, etc.) which if done *well* can be a good experience. Of course you don't want to go overboard (*cough* Apple *cough*) and be condescending, but it's something to keep in mind in your app's copy, as well.

When you make things, you're always "designing" whether you know it or not. How you choose to word things matters!

#UX #UXDesign #UXcopywriting #copywriting

Random UX thought: sometimes I want to default to negative language, like warning someone about the downsides or that something isn't supported. Depending on context, though, you might want to turn it around and see how you can frame it positively!

For example, instead of "This version of the app is outdated and not supported," can you share, "There is a new version with new features and updates! Get it here"?

#UX #copywriting #UXcopywriting