RTB House study: 60% of US shoppers arrive at sites without a specific item: RTB House's "Before They Buy" 2026 study reveals that 60% of US shoppers browse without a fixed item in mind, with Gen Z taking twice as long to decide as Boomers. https://ppc.land/rtb-house-study-60-of-us-shoppers-arrive-at-sites-without-a-specific-item/ #RTBHouse #USShoppers #GenZ #Ecommerce #MarketResearch