Yonhap Infomax NewsNov 28
K-beauty, powered by TikTok and younger US consumers, is driving a sales surge and fierce competition among major US retailers, with South Korea now the top cosmetics exporter to the US.
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TikTok-Driven K-Beauty Boom Spurs Fierce Competition Among US Retailers

K-beauty, powered by TikTok and younger US consumers, is driving a sales surge and fierce competition among major US retailers, with South Korea now the top cosmetics exporter to the US.

Yonhap Infomax