US Top News and Analysis | This beauty stock has been on fire over the past year. Jefferies sees even more upside

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Ulta Beauty’s stock is poised for further gains after Jefferers upgraded the company to “buy” from “hold” and lifted its price target to $700 (up from $635), implying roughly a 26.5% upside from the latest close. The firm cited stronger revenue durability, a broader beauty backdrop and renewed makeup engagement, noting that Ulta’s new‑merchandise leadership has accelerated the addition of emerging makeup brands and shifted focus from merely filling gaps to launching trend‑driven products. With makeup accounting for about 38% of sales, analysts expect a makeup‑driven cycle to boost traffic, sales frequency, and margin mix, supporting higher‑quality revenue. The upgrade aligns with a consensus view—most analysts already rate Ulta as a buy—while the overall global beauty market is projected to grow about 5% annually through 2030, reinforcing confidence in Ulta’s differentiated strategy amid rising competition from online retailers.

Read more: https://www.cnbc.com/2026/04/20/this-beauty-stock-has-been-on-fire-over-the-past-year-jefferies-sees-even-more-upside.html

#Jefferies #UltaBeauty #SydneyWagner #McKinsey #Amazon #

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