TOY SAFETY: Trading Standards issue urgent safety warning over viral TikTok ‘squishy dumpling’ toys

Parents are being warned to think twice before buying their children the latest TikTok toy craze — after Swansea Council‘s Trading Standards seized squishy dumpling toys from local shops and found they contained potentially hazardous chemicals.

The brightly coloured squeezy toys have swept through schools and social media feeds after being heavily promoted in unboxing videos and viral content, but Trading Standards officers say many of the products circulating in Swansea are failing basic safety tests.

Concerns were first raised by parents whose children were asking for the products — with many reporting that the toys gave off a strong chemical smell described as similar to petrol.

Officers examined a number of the products following the complaints and found that some were missing key legal requirements, including safety instructions explaining what to do if the product leaks or is punctured, a CE or UKCA safety mark, and the name and address of a UK-based responsible person such as an importer or manufacturer.

The missing responsible person detail is particularly significant — without it, officers may not be able to trace who is accountable for a product if safety concerns arise.

Products were subsequently seized from a number of retailers in Swansea and sent for laboratory testing. The results identified the presence of volatile organic compounds — including Ethyl Benzene, Styrene, m-Xylene, p-Xylene and o-Xylene — substances associated with the petrol-like smell parents had reported, and recognised as hazardous.

Some of the squishy dumpling products tested by Swansea Council Trading Standards, which were found to contain hazardous volatile organic compounds. (Image: Swansea Council)
Image 1 (Rhys Harries with seized products)
Caption: Swansea Council Trading Standards Officer Rhys Harries with squishy dumpling toys seized from retailers in Swansea. (Image: Swansea Council)

Rhys Harries, Swansea Council’s Trading Standards Officer, said: “These products are clearly attractive to children because they are being driven by online trends, but that does not mean they are safe.”

He added: “When a toy gives off a strong chemical smell and is missing basic safety information, that should ring alarm bells for parents and retailers alike. Our main concern is the risk posed to children if unsafe items end up in homes, school bags or play areas.”

The warning follows previous action by Trading Standards against fake Labubu toys — another viral product — which were identified and removed from sale in Swansea earlier this year.

Officers say the pattern is clear — as one online craze fades, another takes its place, and unsafe products can flood the market before regulators have time to act.

Mr Harries said: “Social media platforms such as TikTok can accelerate the spread of toy crazes almost overnight, but they can also help point Trading Standards towards the latest fake, unsafe or non-compliant products entering the market.”

He urged parents to buy from reputable retailers, check for correct safety markings and supplier details, and to be cautious about products promoted primarily through social media — however popular they appear.

Retailers are also being asked to check that any fast-moving trend products they stock meet legal safety requirements before putting them on sale.

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Build-a-Bear Heartwarming Hugs Bears have zipper sliders on their side pouches that can detach, creating a choking hazard. #recallalert #toysafety #productrecall #childsafety #parentalert
https://www.instagram.com/p/DYXhv5gMdNL/
Howard G. Smith MD, AM on Instagram: "Build-a-Bear Heartwarming Hugs Bears Have Choking Zippers These stuffed animals have zipper sliders on their side pouches that can detach, creating a choking hazard. Affected: model number 034464. About 36,000 were sold in the US and an additional 520 in Canada at Build-A-Bear Workshop stores and online from January 2026 through March 2026. Stop using these bears and return them to a Build-A-Bear Workshop store for a refund to original payment or a gift card. If unable to return in-store, request a prepaid shipping label to send it back and receive a refund via the email [email protected] or by calling 1-844-541-0144. References on my website #recallalert #toysafety #productrecall #childsafety #parentalert"

0 likes, 0 comments - drhowardsmithreports on May 15, 2026: "Build-a-Bear Heartwarming Hugs Bears Have Choking Zippers These stuffed animals have zipper sliders on their side pouches that can detach, creating a choking hazard. Affected: model number 034464. About 36,000 were sold in the US and an additional 520 in Canada at Build-A-Bear Workshop stores and online from January 2026 through March 2026. Stop using these bears and return them to a Build-A-Bear Workshop store for a refund to original payment or a gift card. If unable to return in-store, request a prepaid shipping label to send it back and receive a refund via the email [email protected] or by calling 1-844-541-0144. References on my website #recallalert #toysafety #productrecall #childsafety #parentalert".

Instagram
Boo Bunnie and Friends Toy Cubes Create Choking Risks. The plastic cube can break into small parts with sharp edges creating choking and laceration hazards. #recallalert #toysafety #productrecall #childsafety #parentalert
https://www.instagram.com/p/DYVeqSosMPk/
Howard G. Smith MD, AM on Instagram: "Boo Bunnie and Friends Toy Cubes Create Choking Risks The plastic cube can break into small parts with sharp edges creating choking and laceration hazards. About 227,500 cubes were sold in the US and an additional 1,400 in Canada at independent stores and online at Stephan Baby, Amazon, Walmart, Target, and other websites from August 2017 through January 2026. Stop using this plastic cube and take it away from children. Contact Stephan Baby at email [email protected] or call 1-877-725-5591 to request a refund or store credit. With proof of purchase, receive a full refund; without proof, receive a $10 check or $20 store credit. Write “Recalled” on the cube, email a photo, and follow instructions to return it using a prepaid shipping label. References on my website #recallalert #toysafety #productrecall #childsafety #parentalert"

0 likes, 0 comments - drhowardsmithreports on May 14, 2026: "Boo Bunnie and Friends Toy Cubes Create Choking Risks The plastic cube can break into small parts with sharp edges creating choking and laceration hazards. About 227,500 cubes were sold in the US and an additional 1,400 in Canada at independent stores and online at Stephan Baby, Amazon, Walmart, Target, and other websites from August 2017 through January 2026. Stop using this plastic cube and take it away from children. Contact Stephan Baby at email [email protected] or call 1-877-725-5591 to request a refund or store credit. With proof of purchase, receive a full refund; without proof, receive a $10 check or $20 store credit. Write “Recalled” on the cube, email a photo, and follow instructions to return it using a prepaid shipping label. References on my website #recallalert #toysafety #productrecall #childsafety #parentalert".

Instagram

A toy is never just a toy.

Our new EU in Practice piece looks at how EU toy safety rules protect children from hidden risks — from chemicals and small parts to unsafe online marketplace listings.

Because childhood should not have to negotiate with the marketplace.

https://open.substack.com/pub/associationredefine/p/eu-toy-safety-rules-explained?r=6l8ed8&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

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#ChildSafety
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#ProductSafety
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The Toy Box Has Rules: How Europe Protects Children

Discover how EU toy safety rules protect children from unsafe products, harmful chemicals, and online marketplace risks before toys reach the home.

REDefine // Civic Intelligence

PRODUCT RECALL: Parents urged to stop children using Smyths Toys dig kits immediately after asbestos contamination fears

The government issued the shock recall on 1 April covering seven archaeology and excavation kits sold under the Smyths Toys own brand. The brightly-coloured sets — marketed at young children and designed to let them dig out dinosaur figures, gemstones and pirate treasure — contain a sand-like material which may include traces of the banned substance.

Asbestos is one of the most dangerous materials known to science. It was widely used in construction for decades before being banned, and its fibres — invisible to the naked eye — can become permanently lodged in the lungs, causing conditions including asbestosis, mesothelioma and lung cancer. There is no safe level of exposure.

The Office for Product Safety and Standards, which published the recall, said the toys posed “a risk to health” and did not meet the requirements of the Toys (Safety) Regulations 2011. The alert was triggered by Local Authority Trading Standards.

The seven recalled products are the Dino Dig Sensory Bin, Dig In Kit GOLD, Let’s Dig Out Dinosaur Eggs (10pc), Gem Dig Kit (12 Gem Pack), Dig It Up Pirates 13 Treasure Set, Dig In Treasure Dig and Discover Play Gold Treasure Chest, and Gem Dig Kit 8 Pack.

The seven recalled products.

Anyone who has bought any of the affected kits is being told to stop using them immediately and to keep them away from children. Smyths Toys is offering a full refund and customers can return the products to their nearest store — including the Swansea branch at the Enterprise Park in Llansamlet.

The situation is potentially more alarming for families where the kits have already been used, since the sand will have been disturbed. Parents in that position are being told not to sweep or brush the area, as doing so can generate dust and spread fibres further.

Instead, anyone who has used the kits should clean the area using wet cloths to suppress any dust, and must wear gloves and a mask during clean-up. The sand, cloths, gloves and mask should all be double-bagged together before disposal.

If the sand remains unopened in its original packaging, it should be placed inside a heavy-duty plastic bag, double taped and sealed, clearly labelled and stored safely away from children until it can be returned or disposed of.

Families who cannot get to a Smyths Toys store can dispose of the bagged sand in their general household waste, and contact Smyths Toys directly to arrange a refund without needing to travel.

The government’s full product recall notice — PSD case number 2603-0225 — can be found at gov.uk/guidance/product-recalls-and-alerts. Further guidance from Smyths Toys is available at smythstoys.com/uk/en-gb/product-information.

Parents with concerns about potential exposure are advised to contact their GP.

Related stories from Swansea Bay News

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#asbestos #DigInKitGOLD #DigInTreasureDig #DigItUpPirates13TreasureSet #DigKit #DinoDigSensoryBin #DiscoverPlayGoldTreasureChest #doctor #EnterprisePark #GemDigKit #GP #LetSDigOutDinosaurEgg #Llansamlet #OfficeForProductSafetyAndStandards #productRecall #SmythsToys #toySafety
Kluster Magnet Chess Games Have Ingestible Magnets. Small, high-powered magnets that can be swallowed, attract one another, and cause internal injuries including intestinal injuries and obstruction. #RecallAlert #ToySafety #ChildSafety #MagnetHazard #ConsumerSafety
https://www.instagram.com/p/DWpHX6sgEmZ/
Howard G. Smith MD, AM on Instagram: "Kluster Magnet Chess Games Have Ingestible Magnets These tabletop magnet chess games contain small, high-powered magnets that can be swallowed, attract one another, and cause life-threatening internal injuries including intestinal injuries and obstruction. About 151,600 games were sold at independent game shops and online through Amazon, Etsy, and the Kluster website from October 2018 through September 2025. Stop using this game and keep it away from children. Contact Stoney Games at 1-800-362-0977 or via the email [email protected] for instructions on proper disposal and to receive replacement magnets that meet safety standards. References On My Website. #RecallAlert #ToySafety #ChildSafety #MagnetHazard #ConsumerSafety"

0 likes, 0 comments - drhowardsmithreports on April 2, 2026: "Kluster Magnet Chess Games Have Ingestible Magnets These tabletop magnet chess games contain small, high-powered magnets that can be swallowed, attract one another, and cause life-threatening internal injuries including intestinal injuries and obstruction. About 151,600 games were sold at independent game shops and online through Amazon, Etsy, and the Kluster website from October 2018 through September 2025. Stop using this game and keep it away from children. Contact Stoney Games at 1-800-362-0977 or via the email [email protected] for instructions on proper disposal and to receive replacement magnets that meet safety standards. References On My Website. #RecallAlert #ToySafety #ChildSafety #MagnetHazard #ConsumerSafety".

Instagram
GLMZZ Fidget Magnet Ball Toys Contain Ingestible Magnets. Several ingested magnets can attract one another leading to intestinal perforations, obstructions, and infections. #RecallAlert #ToySafety #ChildSafety #ProductRecall #SafetyFirst
https://www.instagram.com/p/DWo79QblE5f/
Howard G. Smith MD, AM on Instagram: "GLMZZ Fidget Magnet Ball Toys Contain Ingestible Magnets These fidget toys have high-powered magnets that violate mandatory toy safety standards and pose a serious ingestion hazard. Several ingested magnets can attract one another leading to intestinal perforations, obstructions, and infections. About 9,350 of these magnetic toys were sold at Amazon.com from February 2025 through October 2025. Stop allowing your children to use these recalled magnet ball toys. Contact GLMZZ by email at [email protected] to obtain a full refund by emailing a photo showing the disposed product. References On My Website. #RecallAlert #ToySafety #ChildSafety #ProductRecall #SafetyFirst"

0 likes, 0 comments - drhowardsmithreports on April 2, 2026: "GLMZZ Fidget Magnet Ball Toys Contain Ingestible Magnets These fidget toys have high-powered magnets that violate mandatory toy safety standards and pose a serious ingestion hazard. Several ingested magnets can attract one another leading to intestinal perforations, obstructions, and infections. About 9,350 of these magnetic toys were sold at Amazon.com from February 2025 through October 2025. Stop allowing your children to use these recalled magnet ball toys. Contact GLMZZ by email at [email protected] to obtain a full refund by emailing a photo showing the disposed product. References On My Website. #RecallAlert #ToySafety #ChildSafety #ProductRecall #SafetyFirst".

Instagram
Hey pals! Remember, your kids' toys must be safe and sound under the EU! Any toy has to meet EU safety standards. Spotted a teddy bear losing its eye? Report faulty products! Safety first, folks! 💪🚀 #ToySafety #ProductSafety
Follow for more info like this. #EUConsumerRights #KnowYourRights eV

Fairplay is advising parents to be cautious with AI-powered toys, citing privacy risks, inappropriate chatbot behavior, and concerns about young children forming emotional bonds with AI devices.
Some toys - including the Kumma bear - were pulled from stores after harmful responses were discovered.

What’s your take on AI toys entering early developmental stages?

Share your thoughts, and follow TechNadu for more measured cybersecurity and privacy insights.

#AI #ChildSafety #Privacy #Cybersecurity #ToySafety #DigitalWellbeing #TechNews