**A success story in a forgettable season: "Ulcinj Riviera" on Ada Bojana recorded significantly better results than last year**
Revenues increased by 25 percent, claims CEO Armend Mila
By Samir Adrovic, 12.10.2025
The nudist resort on Ada achieved significantly better results in all business segments this summer than last year, and is one of the rare success stories of the season, in which most tourism workers were mostly making losses.
Armand Mila, executive director of HTP "Ulcinjska rivijera", within which the nudist resort operates, said that compared to last year, revenues increased by 25 percent, while the number of overnight stays was two thousand higher.
"This indicates a serious and responsible approach by management, considering that, by all accounts, the season was generally weaker by 15-20 percent compared to last year," Mila told "Vijesti".
He stated that improving infrastructure, renovating several accommodation facilities, putting sports fields into operation, digitalizing the system through a unified centralized program, a free Wi-Fi network throughout the entire settlement, as well as improving the beach offerings and building a beach bar, along with installing a ramp, have significantly contributed to Ada attracting a larger number of guests.
"These investments and improvements have enabled us to create a more attractive and comfortable environment for our visitors. Renovated accommodation facilities and sports fields contribute to a more diverse offer, while the improved offer on the beach and the beach bar further enrich the experience of staying. Thanks to these activities, we can boast of increased tourist interest, which has contributed to the growth in the number of visitors, and therefore the greater success of our unique tourism product,"...
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https://en.vijesti.me/amp/778686/A-success-story-in-a-season-to-forget%3A-the-Ulcinj-Riviera-on-Ada-Bojana-recorded-a-significantly-better-result-than-last-year
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