I understand that commercial companies pursue profits, but pushing short videos so aggressively – placing them front and center without even offering an option to hide them – is disappointing.
As a result, most people suffer: scattered attention, lack of motivation, and what experts call Short Video Addiction (SVA). This isn’t a joke – SVA is a rapidly growing, serious problem as companies like Meta, Google (YouTube Shorts), TikTok, and others profit more and more from this trend.

Recent research, such as a study in “Frontiers in Public Health” (https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2024.1484117/full), has confirmed just how damaging SVA can be. The study found that SVA not only impairs cognitive function and diminishes attention span but can also cause persistent, even irreversible, problems with focus and self-regulation – especially among young people whose brains are still developing.
Algorithms on platforms like TikTok and Snapchat intentionally exploit these vulnerabilities, encourage compulsive viewing, and can fundamentally change how our brains process reward.

Personally, I would really like at least the option to hide short videos—or better yet, to get rid of them completely.

To creators: What motivates you to make so much short content? Do you see it as profitable, or what?

#ShortVideoAddiction #SVA #dopamine #attention #DigitalWellbeing #Fediverse #platformcritique #FediTalk