Times of India | Amazon to expand premium beauty store with 100 brands in 2026: All details
AI generated summary, Read the full article for complete information.
Amazon India announced it will broaden its premium beauty offering in 2026, adding over 100 new international brands such as Dolce & Gabbana, Laura Mercier, Urban Decay, Aveda, La Roche‑Posay, Eucerin and Paula’s Choice, along with a wider selection of Japanese, Australian, French and Middle‑Eastern fragrance products. The expansion, slated to roll out through 2026 and coincide with Prime Day, follows a 50 % year‑on‑year growth in the premium beauty segment, now driven largely by tier‑2 and tier‑3 cities—more than half of demand comes from places like Thrissur, Dehradun, Patiala, Guwahati and Kolhapur. Amazon’s Director of Beauty, Siddharth Bhagat, noted a shift toward discovery‑led shopping, with Korean and French pharmacy brands nearly doubling in sales, Middle‑Eastern fragrances tripling, and increased demand for direct‑to‑consumer hair‑care and men’s grooming products. The retailer is also leveraging AI tools such as the Rufus shopping assistant and Amazon Lens image‑search to help users compare ingredients, discover products and receive personalized recommendations, while aiming for same‑day or next‑day delivery for half of beauty orders in the country’s top 100 cities.
#AmazonIndia #DolceGabbana #UrbanDecay #PrimeDay #Rufus #LauraMercier








