Cara Menghindari Overpromise dalam Copywriting Iklan

#Iklans - Cara Menghindari #Overpromise dalam #Copywriting Iklan - Dalam dunia #pemasaran modern, #iklan bukan sekadar alat untuk menjual produk, tetapi juga sarana membangun kepercayaan. Setiap kata yang ditulis dalam sebuah iklan akan membentuk persepsi calon pelanggan terhadap #brand. Sayangnya, masih banyak pebisnis dan marketer yang terjebak pada satu kesalahan klasik: overpromise atau janji yang terlalu…

https://iklans.com/blog/cara-menghindari-overpromise-dalam-copywriting-iklan?utm_source=mastodon&utm_medium=jetpack_social

How it started:
"I'll end the war in Ukraine on day one." -Trump, pre-election

How it's going:
US will 'move on' from Ukraine peace talks if no progress soon
https://www.bbc.com/news/articles/c20x5xn1g92o
#USPol #RussianWar #LittleMarco #TrumpFail #OverPromise #UnderDeliver #TakeMyBallAndGoHome

Daily Inspiration: "The euphoria of winning is often soon offset by the reality of achieving!" - Futurist Jim Carroll

Do you remember that phrase, "underpromise and overdeliver." It's a useful mindset for achieving goals!

But what happens if you "overpromise and underdeliver" - does that work?

Nope.

Lots of folks are soon to find that out.

Remember the Fyre Festival? Awesome times! The reality? It was so underdelivered that it became the subject of not one, but two full-length documentaries - including one called "Fyre: The Greatest Party that Never Happened."

Massive promises never delivered. Oops. The founder went to jail.
So - to that point - a lot of people now expect things to suddenly get massively better in the next little while because, well, all the problems will be fixed.

Here's the thing - it's going to be tough to improve on an economy that is already firing on all cylinders. It's going to be difficult to bring back entire industries - think about the automotive sector - that have not already made the investments that are necessary to get to the future. It's going to be difficult to provide jobs that require newly emerging skills if you haven't done the retraining necessary with people to fill those jobs. It's not going to be easy to have a successful economy that is massively reliant on migrant labor if you are going to try to terrorize those people.  It's going to be tough to take away healthcare and old age security from folks when the very people who voted for come to realize that you were talking about taking away their healthcare and old age security! It's going to be difficult to fire millions of federal workers when people suddenly come to realize how those workers make things function.

Oops. Fun times ahead.

Here's the thing about overpromising - as soon as it becomes apparent that all you can do is underdeliver, mindsets move.

#Overpromise #Underdeliver #LeadershipLessons #RealityCheck #SustainableSuccess #TrustMatters #Innovation #CorporateChallenges #Expectations #LessonsLearned

Original post: https://jimcarroll.com/2024/11/daily-inspiration-leadership-success-the-euphoria-of-winning-is-often-soon-offset-by-the-reality-of-achieving/

These screen protectors’ boast of “Protection of God” my be over-promising, but the refurbed Pixel 7 that came with them is one of the best “bang for the buck” smartphone deals right now.

#Android #Pixel #Pixel7 #overpromise #phone #smartphone #mobile

https://www.globalnerdy.com/2023/10/20/new-gear-and-a-screen-protector-that-might-be-over-promising/