Guten Morgen Fedies

Kennt ihr schon die #oatly Sorte mit Kokosnuss-Arome? 😍

Ich glaube die wird mein "Sommer-2026 GetrÀnk".

#vegan
#tipp

#vegan brands are mildly unhinged 😅
#oatly

Förtetaget CirkulÀr AB ska bygga en banbrytande anlÀggning pÄ Hedensbyn i SkellefteÄ. SÄgspÄn frÄn skogsindustrin ska förvandlas frÄn en restprodukt till ett högvÀrdigt livsmedel, rikt pÄ protein och fibrer. Med hjÀlp av en svamp.

– Det hĂ€r blir den första fullskaliga anlĂ€ggningen av den hĂ€r typen, en investering pĂ„ hundratals miljoner, sĂ€ger Eric Öste, vd och grundare.#Nyheter #Jobb #Redaktionell #Livsmedel #Konsumtions-&dagligvaror #NĂ€ringsliv #Ekonomi,nĂ€ringsliv&finans #Livsmedelsindustrin #ProcessadetjĂ€nster&produkter #Investeringar #Ekonomi #SkellefteĂ„ #SkellefteĂ„kommun #VĂ€sterbottenslĂ€n #Norrland #Sverige #Hedensbyn #Oatly #Uppdatera #NyjĂ€tteanlĂ€ggning
VÀrldsunik svampfabrik ska gör mat av sÄgspÄn

Svampfabriken ska förvandla sÄgspÄn till mat

Förtetaget CirkulĂ€r AB ska bygga en banbrytande anlĂ€ggning pĂ„ Hedensbyn i SkellefteĂ„. SĂ„gspĂ„n frĂ„n skogsindustrin ska förvandlas frĂ„n en restprodukt till ett högvĂ€rdigt livsmedel, rikt pĂ„ protein och fibrer. Med hjĂ€lp av en svamp. – Det hĂ€r blir den första fullskaliga anlĂ€ggningen av den hĂ€r typen, en investering pĂ„ hundratals miljoner, sĂ€ger Eric Öste, vd och grundare.

PT

Es gibt #Oatly Hafer"milch" im ICE. Da schmeckt der Filterkaffee gleich noch viel besser.

Ich genieße die #Bahn Fahrt. Aus dem links-grĂŒn-versifften Berlin in's rechts-grĂŒn versiffte LĂ€ndle.

In Berlin funktionieren die Rolltreppen nicht, in Stuttgart....der Hauptbahnhof? Ich werde es prĂŒfen.

In #Leipzig scheint gerade die Sonne - đŸ€—

Z newslettera RoƛlinnieJemy: "Oatly ĆŒegna się ze sloganem „Post Milk Generation” w UK. Brytyjski Sąd NajwyĆŒszy zakazaƂ szwedzkiej marce uĆŒywania sƂowa „mleko" w marketingu. Oatly odniosƂo się do tego z humorem – rozdając gadĆŒety przed siedzibą sądu, przypomniaƂo, ĆŒe konsumenci mogą dalej korzystać z hasƂa ze sƂowem na „m”. Polecam teĆŒ powrĂłt do kampanii Oatly z 2020 , ktĂłra wciÄ…ĆŒ pozostaje adekwatna do wyroku sądu oraz zakazu nazewnictwa w UE. MoĆŒna się uƛmiechnąć".

https://www.linkedin.com/feed/update/urn:li:activity:7438138871164506112/
https://youtu.be/xvheesBxJe8?is=tOYrIrRPiePd7ffC

#Oatly #PostMilkGeneration #lobbyantyzwierzęce

Exactly one month after the Supreme Court ruled we can't use 'Post Milk Generation' on our products, we have officially retired the slogan here in the UK. As some of you may have noticed, we haven't
 | Bryan Carroll | 22 comments

Exactly one month after the Supreme Court ruled we can't use 'Post Milk Generation' on our products, we have officially retired the slogan here in the UK. As some of you may have noticed, we haven't actually used the forbidden m-word in our marketing for a while (and we're doing pretty well without it). So it felt like the right time to put the slogan out to pasture, and in true Oatly style we gave it the send off it deserved. After swinging past the Supreme Court 😉 .... our Post Milk Generation Outlet van parked up in the aptly named Cowcross Yard and we gave away the remainder of our hoodies, stickers, t-shirts & socks. And we didn't miss the opportunity to remind folk that even though we can't use the word, they still can. Whether people chose to frame it, wear it or try and explain it at dinner parties, we hope the 'illegal' merch lives on as a limited -edition cultural artefact in homes and hearts across the UK as a meaningful reminder of a chapter in the brand’s history. If you didn’t make it down and want to be part of the Post Milk Generation forevermore, there’s still a chance to get your hands on some merch - just email [email protected] to enter our prize draw* | 22 comments on LinkedIn

LinkedIn
The UK Supreme Court ruled against plant‑based producer Oatly who was defending their use of the word “milk” to market some of its oat‑based drinks in Britain. đŸ„›đŸš« https://veganfta.com/articles/2026/02/26/oatly-loses-uk-supreme-court-battle-over-use-of-the-word-milk/ #oatly #oatmilk #plantbased

Heu vist la campanya de #publicitat d'#Oatly?

És inclusiva perquù les i els models no són estàndards de bellesa?

O us crispa la model grossa perquĂš sembla que li estan dient vaca?

Opinions? A la oficina de @laclaracomunicacio hi ha debat! ⛈

Aquí trobareu un parell més de visuals: https://www.marketingdirecto.com/creacion/campanas-de-marketing/oatly-divertido-test-ciegas-leche-avena

Who drinks Oat flavoured water, or any of the other plant flavoured waters?

#oatly #OatMilk #OatWater

bbc.co.uk/news/articles/cx2gnl


Oatly loses long-running 'milk' battle with dairy lobby

The plant-based drink maker can no longer use the term 'milk' to market its products.

BBC News

UK Supreme Court Affirms Ruling That Oatly Can’t Use ‘Milk’ In Its Almond Milk Branding

https://fed.brid.gy/r/https://www.techdirt.com/2026/02/13/uk-supreme-court-affirms-ruling-that-oatly-cant-use-milk-in-its-almond-milk-branding/

UK Supreme Court Affirms Ruling That Oatly Can’t Use ‘Milk’ In Its Almond Milk Branding

Back in 2023, we talked about a strange trademark dispute out of the UK concerning oat-based milk products. Specifically, Oatly, a large producer of oat milk, applied for a trademark in the UK for 


Techdirt