Förtetaget CirkulÀr AB ska bygga en banbrytande anlÀggning pÄ Hedensbyn i SkellefteÄ. SÄgspÄn frÄn skogsindustrin ska förvandlas frÄn en restprodukt till ett högvÀrdigt livsmedel, rikt pÄ protein och fibrer. Med hjÀlp av en svamp.
â Det hĂ€r blir den första fullskaliga anlĂ€ggningen av den hĂ€r typen, en investering pĂ„ hundratals miljoner, sĂ€ger Eric Ăste, vd och grundare.#Nyheter #Jobb #Redaktionell #Livsmedel #Konsumtions-&dagligvaror #NĂ€ringsliv #Ekonomi,nĂ€ringsliv&finans #Livsmedelsindustrin #ProcessadetjĂ€nster&produkter #Investeringar #Ekonomi #SkellefteĂ„ #SkellefteĂ„kommun #VĂ€sterbottenslĂ€n #Norrland #Sverige #Hedensbyn #Oatly #Uppdatera #NyjĂ€tteanlĂ€ggning
VÀrldsunik svampfabrik ska gör mat av sÄgspÄn

Förtetaget CirkulĂ€r AB ska bygga en banbrytande anlĂ€ggning pĂ„ Hedensbyn i SkellefteĂ„. SĂ„gspĂ„n frĂ„n skogsindustrin ska förvandlas frĂ„n en restprodukt till ett högvĂ€rdigt livsmedel, rikt pĂ„ protein och fibrer. Med hjĂ€lp av en svamp. â Det hĂ€r blir den första fullskaliga anlĂ€ggningen av den hĂ€r typen, en investering pĂ„ hundratals miljoner, sĂ€ger Eric Ăste, vd och grundare.
Es gibt #Oatly Hafer"milch" im ICE. Da schmeckt der Filterkaffee gleich noch viel besser.
Ich genieĂe die #Bahn Fahrt. Aus dem links-grĂŒn-versifften Berlin in's rechts-grĂŒn versiffte LĂ€ndle.
In Berlin funktionieren die Rolltreppen nicht, in Stuttgart....der Hauptbahnhof? Ich werde es prĂŒfen.
In #Leipzig scheint gerade die Sonne - đ€
Z newslettera RoĆlinnieJemy: "Oatly ĆŒegna siÄ ze sloganem âPost Milk Generationâ w UK. Brytyjski SÄ d NajwyĆŒszy zakazaĆ szwedzkiej marce uĆŒywania sĆowa âmleko" w marketingu. Oatly odniosĆo siÄ do tego z humorem â rozdajÄ c gadĆŒety przed siedzibÄ sÄ du, przypomniaĆo, ĆŒe konsumenci mogÄ dalej korzystaÄ z hasĆa ze sĆowem na âmâ. Polecam teĆŒ powrĂłt do kampanii Oatly z 2020 , ktĂłra wciÄ ĆŒ pozostaje adekwatna do wyroku sÄ du oraz zakazu nazewnictwa w UE. MoĆŒna siÄ uĆmiechnÄ Ä".
https://www.linkedin.com/feed/update/urn:li:activity:7438138871164506112/
https://youtu.be/xvheesBxJe8?is=tOYrIrRPiePd7ffC

Exactly one month after the Supreme Court ruled we can't use 'Post Milk Generation' on our products, we have officially retired the slogan here in the UK. As some of you may have noticed, we haven't actually used the forbidden m-word in our marketing for a while (and we're doing pretty well without it). So it felt like the right time to put the slogan out to pasture, and in true Oatly style we gave it the send off it deserved. After swinging past the Supreme Court đ .... our Post Milk Generation Outlet van parked up in the aptly named Cowcross Yard and we gave away the remainder of our hoodies, stickers, t-shirts & socks. And we didn't miss the opportunity to remind folk that even though we can't use the word, they still can. Whether people chose to frame it, wear it or try and explain it at dinner parties, we hope the 'illegal' merch lives on as a limited -edition cultural artefact in homes and hearts across the UK as a meaningful reminder of a chapter in the brandâs history. If you didnât make it down and want to be part of the Post Milk Generation forevermore, thereâs still a chance to get your hands on some merch - just email [email protected] to enter our prize draw* | 22 comments on LinkedIn
Heu vist la campanya de #publicitat d'#Oatly?
Ăs inclusiva perquĂš les i els models no sĂłn estĂ ndards de bellesa?
O us crispa la model grossa perquĂš sembla que li estan dient vaca?
Opinions? A la oficina de @laclaracomunicacio hi ha debat! âïž
Aquà trobareu un parell més de visuals: https://www.marketingdirecto.com/creacion/campanas-de-marketing/oatly-divertido-test-ciegas-leche-avena
Who drinks Oat flavoured water, or any of the other plant flavoured waters?
UK Supreme Court Affirms Ruling That Oatly Canât Use âMilkâ In Its Almond Milk Branding

Back in 2023, we talked about a strange trademark dispute out of the UK concerning oat-based milk products. Specifically, Oatly, a large producer of oat milk, applied for a trademark in the UK for âŠ