VarietyApr 21, 2025

Netflix’s Asia Pacific Film Slate Drives 20% Viewership Surge in Booming Market
#Variety #Asia #Global #News #AmarSinghChamkila #MinyoungKim #Netflix #Revelations

https://variety.com/2025/tv/news/netflix-asia-pacific-film-viewership-surge-1236374352/

Netflix APAC Films Surge 20% as Asian Content Dominates Global Charts

Netflix reports 20% viewing growth in APAC region as local films dominate global charts, with 100+ titles reaching Top 10 rankings.

Variety
VarietyApr 21, 2025

‘Squid Game’ Success Stems From Netflix’s Local-First Strategy, Says Asia Content VP Minyoung Kim: ‘We Always Aspire to Make Big, Bold Swings’
#Variety #Asia #Global #News #MinyoungKim #Netflix #SquidGame

https://variety.com/2025/tv/news/squid-game-success-netflix-local-first-strategy-1236373743/

'Squid Game' Success Is From Netflix's Local-First Strategy, VP Says

Netflix Asia VP reveals the local-first strategy that turned 'Squid Game' into a phenomenon while reshaping its approach to international content.

Variety
VarietyFeb 6, 2025

Shu Qi, Lee Sinje Lead Netflix’s 2025 Chinese-Language Slate
#Variety #Asia #Global #News #LeeSinje #MinyoungKim #Netflix #ShuQi

https://variety.com/2025/tv/news/shu-qi-lee-sinje-netflix-2025-chinese-slate-1236297844/

Shu Qi, Lee Sinje Lead Netflix's 2025 Chinese-Language Slate

Netflix has unveiled a five-series Chinese-language lineup for 2025, headlined by major stars and spanning genres.

Variety