Médiamétrie partners with AudienceProject for cross-media video measurement solution: France's leading audience measurement company announced alliance to accelerate unified video campaign analytics across television and streaming platforms. https://ppc.land/mediametrie-partners-with-audienceproject-for-cross-media-video-measurement-solution/ #Médiamétrie #AudienceProject #MesureDAudience #PublicitéNumérique #CampagnesVidéo

ICYMI: French data regulator updates cookie exemption rules for websites: The French data protection authority CNIL clarified requirements for audience measurement tools to operate without user consent under strict conditions. https://ppc.land/french-data-regulator-updates-cookie-exemption-rules-for-websites/ #CNIL #cookies #règlementation #protectiondesdonnées #mesuredaudience