ICYMI: IAS and Mastercard turn media quality into live sales signals: IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026. https://ppc.land/ias-and-mastercard-turn-media-quality-into-live-sales-signals/ #MediaQuality #ProgrammaticAdvertising #DigitalMarketing #SalesSignals #DataDriven

IAS and Mastercard turn media quality into live sales signals: IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026. https://ppc.land/ias-and-mastercard-turn-media-quality-into-live-sales-signals/ #MediaQuality #ProgrammaticAdvertising #DigitalMarketing #SalesSignals #AdTech

ICYMI: DoubleVerify unveils AI-powered solution for video advertising optimization: AI-driven tool combines media quality controls with performance optimization for proprietary video platforms. https://ppc.land/doubleverify-unveils-ai-powered-solution-for-video-advertising-optimization/ #DoubleVerify #AI #VideoAdvertising #AdTech #MediaQuality

ICYMI: DoubleVerify unveils AI-powered solution for video advertising optimization: AI-driven tool combines media quality controls with performance optimization for proprietary video platforms. https://ppc.land/doubleverify-unveils-ai-powered-solution-for-video-advertising-optimization/ #DoubleVerify #AIPowered #VideoAdvertising #MediaQuality #PerformanceOptimization

IAS and Pinterest launch Total Media Quality measurement for advertisers: New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising. https://ppc.land/ias-and-pinterest-launch-total-media-quality-measurement-for-advertisers/?utm_source=dlvr.it&utm_medium=mastodon #IAS #Pinterest #MediaQuality #DigitalMarketing #BrandSafety