FYI: Global breaks into direct YouTube ad sales with a Channel 4 hire: Global, the UK media group behind LBC and Capital, starts selling YouTube ads directly combining audio, outdoor and premium video in one commercial offering. https://ppc.land/global-breaks-into-direct-youtube-ad-sales-with-a-channel-4-hire/ #YouTubeAds #DigitalMarketing #MediaGroup #Advertising #MarketingStrategy