FYI: Creator content is now a media asset - and brands are paying to prove it: Brands are rapidly shifting influencer budgets from creator fees to paid amplification on TikTok and Instagram, turning creator posts into measurable ad assets. https://ppc.land/creator-content-is-now-a-media-asset-and-brands-are-paying-to-prove-it/ #CreatorContent #InfluencerMarketing #MediaAssets #DigitalMarketing #ContentCreation