Global Advertising Growth and Trends. - User Generated Content Advertising Accelerating

WPP Media projects growth in advertising for 2025 at 6.1% down from previous projection of 7.7% due to disruptions to global trade and deglobalization pressures. Global advertising revenue to reach $1.08 trillion in 2025, with growth of 6.1% projected for 2026.

In 2025, more than half of content-driven advertising revenue will come from platforms like TikTok, YouTube, Kuaishou, and Instagram Reels. Creator-generated revenue will hit $184.9 billion this year, up 20% from 2024, and is expected to more than double to $376.6 billion by 2030.

https://www.wppmedia.com/news/tyny-midyear-2025 #Advertising #DigitalAdvertising #UserContent #CreatorContent #TikTok #YouTube #Reels #Instagram #SocialMedia