Online Marketing Strategy ⌘Jul 26, 2025
#AI is reshaping #advertising measurement and effectiveness, becoming the core architecture of future marketing. Google’s latest innovations, including enhanced #MMMs, #crosschannel measurement, and #firstpartydata activation, empower marketers to build ROI-driven strategies. https://www.thedrum.com/news/2025/07/22/the-roi-reset-5-strategies-shaping-the-future-marketing-effectiveness?eicker.marketing #performance #marketing #analytics
The ROI reset: 5 strategies shaping the future of marketing effectiveness

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK head of measurement at Google, about what’s new, what matters, and how UK marketers can turn this year’s product updates into long-term strategic advantage.

The Drum
Kingsley Uyi IdehenMay 27, 2010
Here is a must watch for any #Entrepreneur: http://bit.ly/aimvMH . The #linkeddata inflection will make many #mmm-s (micro media moguls).
Ted M. YoungAug 4, 2023

"Parallel Change" is one of my main go-to moves when refactoring, as it allows *me* to choose which tests (and code) to "break", instead of breaking a whole bunch all at once.

Basically, allows me to apply MMMS(S)S (h/t GeePawHill) by letting me take small (safe) steps to the new world.

#TDD #MMMSS #MMMS(S)S