Imitating social media giant #DesignDecisions is pursuing a #LocalMaximum and will not lead to better #design for #Fediverse instance software.

This is #MalcolmGladwell on chunky spaghetti sauce. Recipes on show are really just imitating things as famous as Coke and 7Up, with a manifesto that few people connect with.

Needs to be more #RorySutherland on Red Bull: small can, strange tasting, expensive and like nothing else.

Red Bull wasn't "like x, but..." so it can be number 1.