My running hypothesis as a UX Researcher: Does a deep knowledge of a non-Latin script—and the pen/formatting skills learned from that cultural perspective—make a typographer more inclined to favor the single-story 'a'?

It's a familiarity/taste thing, maybe? 🤔 #TypeDesign #Typography #UXResearch #Letterforms

Just published a case study on our site about how Ghanaian street poster lettering became a Google Font. David Abbey-Thompson's work on Ga Maamli is a brilliant example of preserving vernacular design digitally, making it worth sharing for anyone interested in how culture shapes typography.

Read: https://www.lttrink.com/blog/from-ghanaian-street-signs-to-google-fonts-creating-ga-maamli-with-lttr-ink

#TypeDesign #Typography #Lettering #FontDesign #VernacularTypography #TypefaceDesign #GraphicDesign #TypeSpecimen #LetterForms #CustomType #GoogleFonts