Bloomberg Technology | Musk Turns to Loyalists to Rebuild xAI Ahead of SpaceX IPO by Carmen Arroyo, Aaron Gordon

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Elon Musk is pulling executives and trusted lieutenants from his other ventures—such as Starlink, Tesla, SpaceX, and venture‑capital advisers—to rebuild his struggling AI startup, xAI, after it fell behind rivals and burned through cash. A recently viewed org chart shows more than a dozen top Musk insiders now overseeing engineering, product, and finance at xAI, including former SpaceX board member Antonio Gracias, Starlink veteran Michael Nicolls (now president), Tesla engineer Ashok Elluswamy, and Musk’s own money manager Jared Birchall. Since merging xAI into SpaceX earlier this year to form a $1.25 trillion private conglomerate, Musk has tasked the team with accelerating sales, diversifying revenue by selling computing infrastructure, launching an AI coding agent, and promoting the Grok chatbot to Wall Street firms. Frequent staff shuffles and new hires from Google and AI firm Cursor reflect Musk’s hands‑on, rapid‑execution style as he seeks to position xAI as a core AI engine across his empire—from powering ads on X to future Tesla humanoid robots.

Read more: https://www.bloomberg.com/features/2026-elon-musk-xai-allies-spacex-ipo/

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