Charlie McHenryApr 23, 2025

Have you ever walked into a supermarket, pharmacy, or department store looking to buy a specific item, only to find the layout confusing? Perhaps you ended up aimlessly strolling around, purchasing other items? This is deliberate, and known as the Gruen Transfer. The 'Transfer' part is the moment that you, as a consumer surrounded by a deliberately confusing layout, lose track of your original intentions.
We've all experienced it, and now it's starting to consume the internet. #Internet #GruenTransfer #DarkWeb #WWW #Enshitification

https://sebs.website/blog/the%20gruen-transfer-is-consuming-the-internet

The Gruen Transfer is consuming the internet

<p>The Gruen Transfer is taking over social media. What is it and how can we avoid it?</p>

Show threadbs2Mar 20, 2023
Why so much Bullshit? Corporate Advertising?
> The ads juxtapose imagery that actually makes no sense - ice cream billboards in North Korea, for example.. An ad's ability to confound its audience is the new credential for a brand's authenticity.
#DouglasRushkoff on #GruenTransfer, brands and #Advertising marks a trend since the 1890's? #ChatGPT might just be a sign of The Surrender of Culture to Advertising, technology just increases the amounts and speeds for #OnBullshit's #Bullshit
bs2Mar 20, 2023
> His jaw was dropped and his eyes were glazed over - a psycho-physical response to the overwhelming sensory data in a self-contained consumer environment. It's a phenomenon known to retail architects as "Gruen Transfer," named for the gentleman who invented the shopping mall, where this mental paralysis is most commonly observed.
#DouglasRushkoff on The #GruenTransfer, the gape-mouthed, glaze-eyed face shows up in ESL textbooks too. How much of education is just commercial, business BS?