Joe Taylor Jr.As documented across multiple Reddit threads and consumer forums, people are now actively trying to identify and avoid ghost kitchens.
Read more 👉 https://lttr.ai/AmTpy
The success of Wonder suggests something hopeful: When given a choice between deceptive virtual brands and transparent multi-brand operations, customers choose transparency.
Read more 👉 https://lttr.ai/AkDpH
Whether you're running a real restaurant, a virtual empire, or a transparent food hall, remember: Customers aren't just buying food.
Read more 👉 https://lttr.ai/AjH8n
According to reporting by Wisk.ai and The Food Corridor, some ghost kitchen facilities house 20 or more virtual brands.
Read more 👉 https://lttr.ai/AjY62
CloudKitchens, founded by former Uber CEO Travis Kalanick, operates facilities where dozens of brands pump out food with no storefronts, no dining rooms, no physical presence at all.
Read more 👉 https://lttr.ai/AjYyE
Marginally Better S01E12: The Ghost Kitchen Customer Catastrophe
▸ https://lttr.ai/Ai9y1
Marginally Better S01E12: The Ghost Kitchen Customer Catastrophe
Ever ordered from three “different” restaurants and gotten the same fries, same sticker, same address? This episode of Marginally Better digs into the ghost-kitchen gold rush—and the trust crisis it sparked. Joe Taylor, Jr. unpacks how virtual brands multiplied behind a single line, why customers fe
Kevin Karhan 
@matthias_code IDK about #Wolt but tge Info I got from staff at other delivery services is that restaurants just get default stock images on their sites unless they explicitly specify individualizations...
- And thus a random assortment of licensed stock images are being plastered on the pages that are coarsely related...
The point is that #food - espechally takeout - is highly contested in #Germany woth razor-thin margins and the overhead for a #GhostKitchen rarely makes sense, since the big comission-based platforms are kinda shit for anything beyond acquiring new customers, and once they know one's good they tend to pivot to ordering directly whereever possible...
Basically, a #GhostKitchen doing multiple brands from one location just isn't common if not illegal in #Germany as they all need to have an actual, #LegalAdress and be located on premises that are up to code.
Plus the #overhead of having to #setup multiple businesses and do #accounting just make it not worth the trouble to do so in #Germany.
- Added to the fact that #landlords ban #subleases and that any #business will require a "Lease Confirmation" or contract just to get started AND that food prices in Germany are way lower and more competitive than the #USA and it's clear that like with "#VirtualOffices" every #TaxAuditor will raise their eyebrows amidst such concepts aimed at obfuscating ownership, revenue streams and their proliferation for #TaxFraud and #MoneyLaundering...
The Deceptive World of Ghost Kitchens
But it's not as if I dislike the #concept of a #GhostKitchen because in the end the #product counts...
And yes, a lot of restaurants use "#ManagedDelivery" like #Lieferando aka. #JustEat aka. #Takeaway.com aka. #GrubHub [it's all the same dutch Douch-Irish - Sandwich of #TaxAvoidance] to offer #Delivery #Food without having to invest into buying vehicles and hiring staff but externalize #deliveries like a #Parcel / #Postal service or rather #CourierService...
And Restaurants only pay a per-order fee and no setup or minimums and acquire new customers.
The Deceptive World of Ghost Kitchens
Taco DaveI tried the #MrBeastBurger a couple weeks ago. It was definitely gutter-level cold food in small portions with no distinguishing characteristics. But what can you expect from a shitty #GhostKitchen spreading an overworked #OnTheBorder staff even thinner?