Harbor Bickmore of That That Type shares his font sales numbers from 2025: https://www.youtube.com/watch?v=MsPlT9KQEKU
Creative Market
2023: $24K
2025: $8K ↓↓
Envato Elements
2023: $9K
2025: $9.5K ↑
Etsy
2023: $3.5K
2025: $265 ↓ (he didn’t add new fonts)
Monotype
2023: $2K
2025: $28.7K ↑↑ (added many more fonts)
Supply Family
2025: $1.6K (can’t upload large families)
YouWorkForThem
2023: $10K
2023: $7.5K ↓
That That Website
2023: $4K
2025: $20.5K ↑↑
Custom Type
2025: $102K
Summary:
— Hobbyist retail market way down. Pro retail market slightly down.
— Build and invest in your own foundry website and promote it with Behance, email list, etc.
— Monotype big part of the biz, but many clients now asking for custom type due to subscription economics.

