How did restaurant owner Salt Bae end up holding the World Cup in 2022?

Burak Yilmaz was the first. The first of many. Baetient Zero, if you will. April 28, 2013. The then-Galatasaray forward started a trend which in the subsequent decade has swept through the football world, taking in Kylian Mbappe, Lionel Messi, David Beckham, Gianni Infantino, Karim Benzema, Ronaldo, Jose Mourinho, Diego Maradona and Paul Pogba, among many, many others. Yilmaz was the first footballer to feature on the Instagram account of Istanbul-based butcher Nusret Gokce, or as you probably better know him — Salt Bae. There’s an innocence to that photo. You might not even recognise...